"Curate the voices of many"
When creating appropriate content even though the content
you write is different for every situation they should all have one thing in
common. With that being said it is important to create content that consists of
many different voices and many different outlooks. Creating content in this
fashion will not only help you gain more customers but these customers will be
happy with what they are reading and respect it. When one is obtaining content
the writer must keep in mind what they want to learn and how they want to learn
it. Using a narrow point of view can
lose respect of those taking in the information. One-sided content will only
set you 3 steps backwards instead of forwards. As many different points of view
is the best way to go as these people will not want to feel mislead. Creating
content from many different voices will create a more intimate relationship
with your user, as they will feel more comfortable referring to your content in
the future. As an example this blog will contain content from many different
sources that won’t have similar voices.
"Chat with customers"
Creating a good relationship with your prospect, current,
and previous customers is a good strategy in any business practice and of
course another great tool in writing good content. Keeping in constant contact
with your customers not only benefits you but also your company, your reputation
and what you are able to deliver to your consumers. When it comes to content
customers know what they want to see and don’t want to see. Getting this
information through social media, surveys, email etc. will help the customer’s
needs and wants be portrayed through the content that you produce. While
chatting with you customers a basis of trust and respect on both ends is created
and this is important in content marketing. The customer wants to know that
they are heard and what they are saying is important.
GOOD
CONTENT = HAPPY CUSTOMER
“Check out your competitors”
This means quite simply what it says. In most cases a
competitor is your biggest weakness. First off how can you know what makes your
competitor a competitor if you don’t know what hey are. It’s important to know
who these people are, what they do and what kind of content they produce.
Checking out your direct and indirect competitors may not seem like a high
priority task but in reality it is. How can you know how to get your customers
to read your content when you don’t know what’s drawing them in or away to it.
Competitors are also a good contrasting tool, being able to decipher the
contrast will help you create compelling content. Creating content that is more
relevant, more enticing, and fresher then your competitors will make you the
winner and your competitor the loser.
“Content
marketing is a marketing technique of creating and distributing relevant and
valuable content to attract, acquire, and engage a clearly defined and
understood target audience – with the objective of driving profitable customer
action.”
Now that we know a few tips that will get us on the ball of writing
good content, now we should question how important good content really is. The
quote above I had taken from the content marketing institute website. And in
this quote it states that content when it is done right will engage, attract
and distribute to it’s customers. If
simple writing good content can do all this then why not? Creating more buzz
for your company profits will go up. Good content is only one more step to
success !
