Scheduled thoughts

Twitter has introduced the idea of having pre scheduled tweets! Clever right? In my opinion I think that this is a very smart and strategic move for Twitter. Major brands and companies would be stupid to not take advantage of this opportunity. For example when Apple decides the release another update such as the most recent IOS 7 update this would be a great tool to use. Although they are already very active within their social feeds including twitter this would also help them to never miss a beat. In other accounts that aren't brands or companies this would also be very helpful for artists and musicians. Releasing the dates of tours, tours stops and new albums.

Overall this proves to be a very useful method for major companies but what are the downfalls. Would the followers of these companies react well to these pre planned tweets? A downfall that I would take into account is making these the tweets that is delivering to their audiences still can be perceived at personal and not "planned". Although it is key for breaking news, will these pre planned tweets be ideal for everyday tweets. In some cases I think yes. These tweets can be used to for periods that prove to be very busy for a company at certain times of the year. Such as a clothing brand during fashion week, while the whole team is busy working at the shows pre scheduled tweets can constantly keep the followers in the loop.

Thumbs up for pre scheduled tweets !