This Past week in our Interactive Web Marketing class we we're shown a statistic. 19.4 billion searches were done on google alone last year. WOAH! That's pretty crazy. After reading this one might think who were these people searching? What were they searching? Why did they use google? How many pf these searches were done more then a few times by several different people? There are so many questions that can be asked. Lindsey then asked us to research and break down who these consumers are that fall into this statistic.
By typing into google "Who uses search engine the most" I came up with a few different aspects of the consumer profile.
Based on this chart I came up a consumer profile based on the top two most popular percentages.
The typical user is a white male or female between the ages of 18-26. These individuals are graduates of college and are now earning at least 75,000 and over a year.
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