Rich Snippets

Previously we had learned about a term called rich snippets. Rich snippets are defined as, "Provides a small sample of a site’s content on Search Engine Result Pages (SERPs) of search engines such as Google, Yahoo and Bing. They enhance your search listing, making it more enticing for users to click on and easier for search engines to extract information".

I think rich snippets are a very important thing that everyone should have as a part of their 
site. These snippets have the possibility to either show up as a part of the search done by the user or may show up due to key words. Either way will drive traffic to your site. As a daily user of search engines I have came across many rich snippets. These rich snippets as connection to my search come in handy. If a user can receive all the information they need through just the rich snippet and not having the click through your website, it can make it more user friendly. If I am looking up movie times for a movie after dinner time I want there to be less work to do as possible. This will help me to avoid confusion of trying to find the times and ratings throughout the website. Although this is a helpful tool for a website, when creating a rich snippet one must keep in mind what adequate information is needed in this snippet.  Overall I am all for rich snippets. Interested in applying a rich snippet to your site? Click here for some tips.